Send messages that deliver value. Your offers should be different than your regular specials. If you have an ongoing"two-for-one" special for an item, it's not news to the customer. Deliver news. People have taken the time to sign into you subscriber list, deliver offers they can only get from their cell phone, you will have the best conversion rate.

2. Send messages that are timely

You may not need to send a message a day, or every other day. One message a week, or even every two weeks, combined with exclusivity may result in a higher conversion rate depending on your business.

Here are some examples to consider.

• A restaurant promoting the lunch special to workers near by, could send 5 messages a week with the special of the day.
  
  
• A clothing store could advertise a special during the week.
  
  

Add extra promotions as needed based on real time conditions in the marketplace, a rainy day, or slow time, a holiday.

For example, your business misses its sales goals on a slow day. You create an instant promotion to bring in sales by sending out a message to your subscriber list.

Another example would be a business owner who needs to make a certain amount of sales by next Thursday. The business owner creates a a one-time promotion that drives people to a sale and advertises by means of a text message.

Mobile advertising fits perfectly with a long term advertising plan. And, unlike any other media, your promotions can be created in an instant to provide short term immediate sales.

3. Treat your messages as Headline News

Headlines news are fresh every time you see them. Since your messages are almost certain to be read, make them new every time, new news are interesting. Keeping your offers relevant and new will build a long lasting customer base, and their friends will take notice as well.

4. Start building your mobile list now.

Since most businesses are already building a lists when they ask customers for their e-mail address, phone numbers, etc., the natural thing to do is to ask the customer to subscribe to your messaging list. The most common used method is to reward people for subscribing to your list, after all, they a giving you their cell phone number, a very personal item.

In-store

Customers can subscribe at time of check-out with an offer for an "Instant Dollar Amount, or Percentage Off,” a "FREE" or "GIFT" item. Other offers of great value to your customers are exclusivity, information, and convenience, for example, phrases like "First to know," "VIP Events," or "Unadvertised Sales," are also a good idea.

Perhaps the best way to promote subscription in-store, is by asking your employees to tell every customer about the savings and benefits of subscribing.

Online

If you have an online presence, you can promote by adding your subscription invitation on your main website, Facebook pages, blogs, news letters and in every e-mail.

Print

Add your subscription invitation on your printed materials, like cards, flyers, signs, newspaper ads an even on your coupons.

Promote your subscription and offers.

A ask your customers to spread the message. At the end of each text message and e-mail that you send, include "FWD to a friend." People like sharing with their friends. It will also make your offers spread much faster and further than just your own subscriber list.

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